Fascist playbook 101. Convince people that you know more than everyone else, especially the media. Reinforce this with a small group of talking heads and acolytes who use lies, spins and intimidation.
Release information by un-named administration advisor or source. This creates an environment where there is deniability, confusion, distraction and lack of accountability.
Create as many straw man arguments as possible. Make bold plans of action to arouse and encourage the population. Make bold promises, that can be walked away from, when it is advantageous to do so, or when opposition resistance is too strong.
Create scapegoats.
Spread disinformation to undermine credibility of your antagonists.
Use of alternative facts, which is basically stating that the administration is not only entitled to its own opinion, but it is also entitled to its own set of facts. RJB